This paper aims to discuss Ripple Labs, Inc. from a strategic angle, looking into its strategic positioning to critically analyze the effectiveness of the leadership style of its CEO Brad Garlinghouse, as a resilient transformative leader within his institution and the crypto space. Based on SWOT and PESTLE analysis, along with VUCA responses, we deducted that currently Ripple, through creativity and innovation, are aligned with their projected goals despite facing a legal battle with the U.S. Security and Exchange commission, fierce competition, geopolitical conflicts, and the ban of governments from using Blockchain technology.

 

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